My Business Cards Work
That sounds like a pretty arrogant statement, right? I mean… how does a business card work, anyways?
I received* phone calls all the time because of my card. It has certainly made its rounds on the internet. The card alone has acted not only as a means of communicating my contact information, but also as a miniature flier, serving as an example of my passion for this industry.
Why does it work, though? Let’s get specific.
- The card is transparent plastic, which makes it stand out.
- It’s foil stamped, which is something I had never seen on a plastic card before.
- It fits in a standard wallet.
- It stands out from regular cards, and even full color gloss cards.
Let’s focus on that third bullet point. I see a lot of business cards in the “cool cards” blog posts that are nice and gimmicky, but they don’t fit in a standard wallet slot. This is a big deal.
What’s the point in having a cool business card if no one can easily take it with them. Someone I hand my card to may not be looking for my services, but if the card is cool then they’ll hold onto it. Later down the road it may come up in conversation that someone needs the services that I offer, and guess whose card will be introduced?
That’s not to say a pop-up tree business card can’t be effective, but the odds of someone being able to fit a clothespin in their wallet are pretty slim. (No pun intended.)
In closing, the biggest advice I can give someone looking to have gimmicky business cards printed is to make sure the design stands out and make sure that card can fit in a wallet. You want people to take your contact information with them… it helps your card work harder for you.
* - It’s worth noting that the number on my business card is no longer accurate, nor is the password. I also don’t provide web design for clients anymore. Cards printed by PlastekCards.
